OIDA Market Report
The Hype about Hype
OSA’s senior industry advisor analyzes the peaks and valleys of laser sales.
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OSA Industry Development Associates (OIDA) routinely observes an “early-peak effect” in capital equipment sales (see “Explaining the Laser Market’s Long-Term Growth,” OPN, October 2017, p. 21). This refers to a gap between the perceived sales of a splashy new product and the product’s subsequent sales. The effect arises both from the nature of markets and human nature.
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